Link Blog

It is no secret that "content is king". Search engines love unique, original content and so do other webmasters.

By writing original articles for your site you are showing the search engines that you are out to provide a true resource for you customers and by providing good information other webmasters will want to provide a link to you for their visitors. There is multiple benefits for taking the time to write something relevant to your site.

I know that constantly finding something new to say about your product or service can be difficult, but you can easily branch out to other areas of interest.

Let's use our old shoe site analogy. So you own a website about shoes and you have provided information on how to get the best fit, what shoes go best with a particular style of dress and what handbag will match your shoes. You have covered everything there is to know about shoes, so why not start writing about which socks will fit best with sneakers or loafers. Write about why not to wear an alligator belt with Keds. In other words use a little imagination.

Just because you have a "niche" doesn't mean that you are restricted to information only about that one product. There are some many ways to spread your niche to include valuable information to your visitors and to the search engines.

A lot of people will post an RSS feed on their site to pull in original articles from other webmasters to try and keep fresh content on their site. This can be effective and I would recommend that those webmasters continue to do that as long as their users are receiving benefit, but this is no substitute for good old-fashioned work. By rolling up your sleeves and spending a few minutes to write something of value you could generate tons of placements from one article.

Consider getting a blog for your articles. You can use your blog to post your articles to RSS feeds. By embedding your links in your article you are creating link popularity. This is the cheapest, easiest and probably one of the most honest forms of link development available today. Use this to your advantage.

In addition to the blog, simply by getting your article out there you will find people that have found value in what you have written and naturally, they will want to show that value to their visitors.

Here is an article written by Rae Hoffman about what truly unique content is. "When Unique Content Is Not Unique".

Until next time!

Happy linking,
LinkQueen