Link Blog

A content hosted page (also referred to as a pre-sell page) is simply a page that is hosted within another site, preferably related, that features your product or service. The only outbound links on that page should point to the target site. The page should be incorporated into the hosting site's internal navigation and set up with the hosting sites template.

These pages should contain unique content. In other words not some regurgitate RSS article nor should it be the same as the target page. A few minutes will need to be invested in writing a few paragraphs, between 250 - 500 words and links should be embedded with the proper anchor text.

Content hosted pages have, in my experience, been extremely successful, for both the site hosting the page and the target site. They provide a benefit to the webmaster hosting the page because it gives them unique, related content and shows search engines that the site is being updated. It provides benefit to the target site with referral traffic and by providing 100% irrelevancy to their links.

Generally, the hosting site will place in the SERPs first, which really shouldn't be a problem for the target site. That is because the information contained on the page will show all the features and benefits of the target site's products and/or services. That means the searcher is looking for what is being offered and will click through to the target site for more information, or if the copy on the page is effective, a sale.

There are some instances where the target site will begin to place first. This all depends on how trusted the site hosting the page is and how trusted the target site is. Let's say the target site is 3 years old, has a PR 5, quality directory listings and backlinks. The hosting site is a year old with fewer backlinks and lower PR, in this instance the target site would probably place first, BUT the placement would be due to the content hosted page.

Since the only outbound links that should be on the content hosted pages are to the target site it will receive the full link popularity passage. The more content hosted pages a site has, the better the results. In my experience, you can see more results, more quickly with a few well written, well placed content hosted pages than you can with a whole lot of standard text links.

Now for the shameless plug. Offsite Optimization has hundreds of partners that will run content hosted pages. The prices start at $25 - so they are cheap. Think about what would a full page ad in any magazine or newspaper cost you? A lot more than $25 bucks! If you are looking for an effective method to get your site moving, we can help. Contact us with your details and we can get you what you need.

Until Next Time,
Happy Linking,