Link Blog

If you have noticed your search engine rankings have dropped recently it is time to figure out why, but there is no reason to panic. Every web site will experience some up and down movement in the SERPs, and the smart webmasters will work to figure out the reasons.

Here's a list of some of the reasons for drops in rankings offered by Axandra.

1. Changes to a Web Site's Links

An old website with a well-established inbound link structure should not see its site rankings drop because of a link change. However, sudden changes in the linking structure may make your web site appear suspicious. Be sure to review the Google Guidelines on Links. To keep high rankings, a web master must continually acquire links.

2. Changes to Your Web Site

If you have recently re-designed your web pages, or if you have optimized a page for a new search term, then your rankings may be re-calculated by the search engines. If you have a page with high rankings, use care when making changes.

3. Changes to Competitors' Web Sites

Your competitors are targeting the same keywords you are. If they have better content and links, they will get higher rankings. Make sure your content is better than your competitors and that you pages are relevant to the search terms. Having better inbound links will help you rank above your competitors.

4. Spam Elements on Your Web Pages

If you are using cloaking, hidden text, doorway pages or any other spam technique on your web pages, you will be penalized. Remove them to improve your rankings.

5. Technical Issues

Problems with you web server can make your rankings drop. If the search engine comes by and your site is down, they can't find your pages. No pages, no ranking. Use a reliable web host with no down time. Saving money on hosting fees will cost you in the long run.

By keeping your wits about you when you see a drop in your rankings and working to fix the problem, you will soon see those high rankings that you have worked so hard to achieve soon return.